author - Business Review

Analysis. Romania’s BTL advertising market – fragmented, highly competitive and digitalized

Media & Marketing December 14, 2017 16:32 0 comments BR Exclusive

With 2018 looking set to bring bigger budgets, due to clients’ clearer views and understanding of the need for direct contact with consumers, and that qualitative interaction requires investment, pundits say the Romanian BTL advertising…more »

John M. Florescu: King Michael’s War – behind-the-scenes

Interviews December 14, 2017 14:39 0 comments BR Exclusive

Business Review publishes the "behind-the-scenes" of the documentary film "The King's War" that has now aired in 40 countries and again this weekend on ProTV. The documentary was produced by John M. Florescu.  The last…more »

Bucharest restaurant review: Sharkia at the Park Inn

Restaurants December 14, 2017 09:00 0 comments BR Exclusive

This restaurant is housed directly behind, and attached to the Radisson. And yes, it is part of the Radisson itself. But make no mistake, the menu is different from its big brother; so are the…more »

Valentin Suciu becomes president of Art Directors Club Romania (ADC*RO)

Media & Marketing December 13, 2017 15:06 0 comments

For the next two years, Valentin Suciu, creative partner Jazz, is the new president of the Art Directors Club Romania. He has alongside him in the new Directors Committee - Costin Bogdan (group creative director…more »

Cohn&Jansen JWT relaunches Tazovsky Vodka

Media & Marketing December 13, 2017 13:01 0 comments

Following a pitch organized last year, Cohn&Jansen JWT created a communication campaign which started end November and is aimed to relaunch Tazovsky Vodka, the first own brand in PP Distributors Romania’s portfolio. The campaign is…more »

Exclusive film review: Murder on the Orient Express

Cinema December 13, 2017 12:10 0 comments BR Exclusive

[Warning: potential spoiler in the third paragraph]   DIRECTOR: Kenneth Branagh STARRING: Kenneth Branagh, Penelope Cruz, Willem Dafoe, Judi Dench, Johnny Depp, Josh Gad, Derek Jacobi, Leslie Odom Jr., Michelle Pfeiffer, Daisy Ridley ON AT:…more »

Interview. Avi Cicirean (Brand Minds): There is a hunger for great content

Media & Marketing December 13, 2017 11:29 0 comments BR Exclusive

On May 11, local businesses and creative leaders will take part in what is being called one of the most inspirational business events of 2018, Brand Minds. Sophia, the humanoid robot, and big names from…more »

TPG Group adds Testing Inspection Certification, Krones Romania and Sidma Romania to portfolio of customers

Media & Marketing December 12, 2017 09:19 0 comments

Professional services player TPG Group has announced the addition of three new customers in its portfolio. The group will provide accounting services for Testing Inspection Certification, the local representation of TUV NORD/ TUV HELLAS. For…more »

Analysis. Ho ho go: local holidaymakers hit the road for the festive season

Tourism December 11, 2017 15:42 0 comments BR Exclusive

Romanians’ Christmas spending has been on an upward trend in recent years, and in an attempt to secure their piece of the (mince) pie, local travel agents have put together a wide range of packages…more »

Initiative predicts fresh growth of Romanian media market in 2018 driven by TV ad spending

Media & Marketing December 08, 2017 14:48 0 comments

Initiative estimates that the Romanian media market grew with 11 percent in 2017, while in 2018 it will grow by another 13 percent, according to the data estimated by the report Media Fact Book. This…more »

Jazz agency secures first two spots in ADC*RO’s November ranking

Media & Marketing December 08, 2017 14:19 0 comments

Jazz agency takes first and second places in ADC Romania’s Top 3, with the projects “Impreuna #pentrumagichome” (Together #formagichome) and “LaMinut – Mustarul nr. 1 al romanilor” (LaMinut – Romanians no.1 mustard). The third place…more »

Exclusive film review – God’s Own Country

Cinema December 07, 2017 11:23 0 comments BR Exclusive

 A British Brokeback Mountain is the obvious sound bite for this assured and thoughtful love story, set in the desolate Yorkshire countryside. There is strong local interest too – Romanian actor Alec Secareanu has a…more »

This Christmas in Bucharest: Bucharest Christmas Market

News December 07, 2017 09:49 0 comments

The Bucharest Christmas Market continues until December 27, the event organized by City Hall in partnership with Creart, its own cultural institution.  The investment was RON 7.2 million in 2016 (source: Hotnews.ro) and RON 1.5…more »

Romania’s Christmas fever spreads among retailers and consumers

Retail & FMCG December 06, 2017 13:52 0 comments BR Exclusive

With retailers rushing in the winter holiday season by starting their promotional campaigns at the end of October, Romanians have more time to spend on Christmas gifts. BR asked specialists whether local consumers are ready…more »

Love Dersidan – a one-night gallery

Media & Marketing December 05, 2017 09:19 0 comments

The pilot event of a series of parties with the theme one-night gallery, signed by Love Open Gallery, a platform dedicated to the graphic design artists, took place last weekend at Mater – the materials…more »

IULIUS opened a new office building in Timisoara, the company’s second building over a single year

Offices December 05, 2017 07:30 0 comments Advertorial

The IULIUS Company completed a new office building spanning on over 13,000 sqm in Openville Timisoara, the mixed-use project the company develops together with Atterbury Europe in the vicinity of Iulius Mall. United Business Center…more »

5 to go launches PLUS range, ends year with 63 locations

Retail & FMCG December 04, 2017 16:08 0 comments

Coffee chain 5 to go has recently launched the new range of products 5 togo+(PLUS) as a reaction to the demands of customers. “Our customers have asked us to introduce new products such as sandwiches…more »

Jazz and Carioca launch new campaign for LaMinut

Media & Marketing December 04, 2017 13:05 0 comments

Jazz Communication, the independent advertising agency, created a video 100 percent out of stop motion images, for the brand LaMinut. The moment also marks agency’s first collaboration with Carioca, a studio specialized in still execution…more »

Tempo and Selftrust Academy hold awards for most talented speakers in HR industry

Media & Marketing December 04, 2017 12:28 0 comments

The first edition of Speakings, dedicated to the HR specialists in Romania, tool place in mid-November. Alexandra Stan, HR Business Partner OTP Bank, won the prize for the best public speaker among the human resources…more »

The Golden Book of Romanian Public Relations tells the story of the industry

Media & Marketing December 04, 2017 09:50 0 comments

The last 15 years of Romanian PR history, reflected through the best examples of best practices reflected in the 15 years of Romanian PR Award’s competition history, were reunited in a book, The Golden Book…more »