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BR’s most read articles this week | June 19-23

News June 23, 2017 16:57 0 comments

Business Review will present each week the articles that got most views online. Here are the pieces that got most traction this week. IBM to open fourth business services center in Romania KFC, Pizza Hut…more »

Optimedia devine Blue 449

Optimedia rebrands as Blue 449

Media & Marketing June 23, 2017 10:36 0 comments

Optimedia, the media agency part of Publicis One, is changing its name to Blue 449. The rebranding is part of a larger transformation process in all markets where the group operates, with the goal to…more »

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Madison absolute beauty launches two new fragrances

Media & Marketing June 23, 2017 08:59 0 comments

Madison absolute beauty, the first luxury perfumery in Romania founded by Madeleine Florescu, has organized a series of initiatives to mark its 10-year anniversary on the local market. With more than 15 years' worth of…more »

House of the people

Bucharest’s best 7 museums to visit this summer

Going Out June 23, 2017 07:30 0 comments

From the large art museums hosted in grand edifices, such as the former Royal Palace or the Palace of the Parliament, to the picturesque Village Museum and the Museum of Romanian history displaying an impressive…more »

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Silver and bronze for Romania at Cannes Lions 2017

Media & Marketing June 22, 2017 12:07 0 comments

After the 2 bronzes won at Direct/Use of Mobile and Mobile/App Games, Publicis Romania added to its collection an extra silver and an extra bronze with the same Mr. Bear Driver (in Media, Public Sector…more »

My Lidl Shop_3

Lidl launches its own mobile app – My Lidl Shop

Media & Marketing June 22, 2017 08:07 0 comments

Retailer Lidl Romania has launched a game for Android and Apple smartphones, offering to its clients the possibility to be the manager of a Lidl shop. Besides the entertainment function, the app offers the users…more »


Prisum International Trading launches new accessories range

Media & Marketing June 22, 2017 06:52 0 comments

Prisum International Trading – distributor in Romania of the Himalaya Drug Company portfolio of products – has launched Ayurvida, a wellness accessories range, supporting those that are doing yoga exercises, pilates and different therapies. “In…more »

Openville Timisoara

IULIUS company started the construction works for the third office building in the Openville Timisoara mixed-use project

Offices June 21, 2017 12:53 0 comments Advertorial

The IULIUS Company started the construction works for a new class A office building in Timişoara, as part of the Openville project, the largest mixed-use development in the west of Romania. This is the third…more »

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FCB Bucharest names new heads of copy/art

Media & Marketing June 21, 2017 12:11 0 comments

FCB Bucharest agency has appointed Dragos Raicu as head of copy and Emanuel Borcescu as head of art. “They have on their side the experience, the passion and the respect for this job, proven every…more »


Loredana Sandulescu ( “We are addressing mainly the professionals working in the fashion & beauty industries”

Interviews June 20, 2017 17:17 0 comments

With more than 13 years of experience in journalism, out of which 11 at Biz magazine, Loredana Sandulescu is one of the most respected media & advertising journalist in Romania. Graceful, always with a smile…more »


Mastercard and Oxford University study: 93 percent of the mobile devices’ users prefer the biometric authentication for the financial services

Banking June 18, 2017 09:55 0 comments

Since 93 percent of consumers prefer biometrics to passwords, according to researchers, and 92 percent of banks want to adopt biometric technology, its adoption should be advancing rapidly. Only 13 percent have deployed biometrics, and…more »


MullenLowe works on new campaign for SKOL beer

Media & Marketing June 17, 2017 08:45 0 comments

MullenLowe agency worked for the launch of a new beer under the SKOL brand, which is produced by United Romanian Breweries Bereprod (URBB). „Therefore, through this launch, we continue to propose the Romanian consumers new…more »

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BR’s most read articles this week | June 12-16

News June 16, 2017 19:08 0 comments

Business Review will present each week the articles that got most views online. Here are the pieces that got most traction this week. Telekom Romania, Ericsson conduct first 5G live demonstration in South Eastern Europe…more »

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Exclusive film review: The Last Day (Ultima zi)

Cinema June 16, 2017 14:00 0 comments BR Exclusive

  The Romanian New Wave’s answer to the road movie, Gabriel Achim’s The Last Day consists of a long nighttime drive in the tedious company of a small-town mayor, a loquacious blowhard whose tin-pot tyrant…more »

expat eye

Expat opinion. Back to stay in Romania: A third culture kid come home

Featured June 16, 2017 13:40 0 comments BR Exclusive

In our first ever monthly column reflecting on the Romanian experience from the perspective of a native whose life has primarily been spent abroad, BR’s resident repat will temporarily fill the expat’s shoes by reflecting…more »

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Silviu Popa, the winner of Diageo Reserve World Class 2017, will represent Romania in the Mexico City final

Media & Marketing June 16, 2017 13:17 0 comments

Diageo Reserve World Class, the competition dedicated to the bartenders passionate by mixology, chose its Romanian finalist during the fourth edition of the competition. Silviu Popa, bartender at Charlie Pub in Cluj-Napoca, surprised the members…more »

doctor Antoine

Doctor Antoine Edu (AMCA Medical): We recorded a 20 percent increase in the number of patients in 2016; We look for investors to expand the clinic

Healthcare June 16, 2017 11:08 0 comments BR Exclusive

Renowned and respected gynecologist and obstetrician, doctor Antoine Edu opened his clinic, AMCA Medical, 6 six years ago. Business Review met with him and talked about the business and personal investment, the private clinics’ sector…more »

Iulius Mall Iasi

IULIUS strenghthens its market leader position in Romania. The company joins forces with Atterbury Europe

Commercial June 16, 2017 10:14 0 comments Advertorial

* the 50/50 joint venture is entered into with Atterbury Europe * the joint venture to accelerate the development strategy of IULIUS * a rapid development pace of Openville Timisoara, as well as future projects…more »


Tudor-Constantin Neagu is Romania’s representative at Roger Hatchuel Academy

Media & Marketing June 16, 2017 10:08 0 comments

This year, Tudor-Constantin Neagu will represent Romania at Roger Hatchuel Academy. Each year, 35 representatives from all over the world, with the ages up to 23, take part in the Roger Hatchuel Academy’s courses during…more »

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Vodafone Romania to provide free internet during Kings of Leon concert on Saturday

Media & Marketing June 16, 2017 09:32 0 comments

While celebrating 20 years of activity, Vodafone Romania offers unlimited and free Internet through its 4G+ on the National Arena, during the Kings of Leon concert in Bucharest. Moreover, the visitors of the Facebook Vodafone…more »