ADC*RO: These were the most creative ads/ideas in March

The ADC Romania members chose CEVA de la KFC (Something from KFC) as the most creative campaign of March. The idea belongs to McCann Worldgroup Romania and was implemented for KFC. The team that worked for the project comprised Ioana Munteanu (senior copywriter) and Alin Sirbu (art director).

“CEVA (Something) was ALTCEVA (Something else). I thought it was a very cool idea, true to the KFC style that we’ve known for years now, with a super fresh execution, a very good written text, an impeccable art direction. I like it when a brand borrows SOMETHING from the everyday language, but in a smart manner, without trying too much to enter your soul,” said Simona Suman – group creative director Jazz & ADC Romania member.

Second place went to MullenLowe Romania with “Some Things Really Deserve To be Changed”, for Praktiker. The campaign that reinterprets the lyrics of the song “Fotoliul din odaie” by Mirabelei Dauer was created by the team Robert Șoparlache (senior art director), Valentin Ionescu (art director), Valentin Lica (senior copywriter) and Raul Gheba (copywriter).

Third place went to Jazz Communication for “Time From Your Time”. The Avon campaign for The Woman’s Day was created by Raluca Matei (senior art director) and Alina Varlanuta (copywriter).

The month’s accolades went to Dexonline.ro – Simulare bacalaureat (Electric Castle 2017), Zizin – Ziua nesfârșită a lui Giraf (The Giraf’s Never ending day), agency MullenLowe Romania, team formed of Valentin Ionescu, art director and Raul Gheba, copywriter and Hope & Homes for Children – Rostul Postului (The Fasting Sense), agency Cohn & Jansen JWT, team formed of Octavian Budai, art director, Andrei Cohn, Art Director, Alexandra Popa, copywriter and Adina Stanescu, copywriter.