Coca-Cola Romania launches new product under One Brand strategy

Coca-Cola Romania has launched Coca-Cola Zero Sugar. Zero Calories. The name of the product has been changed in order to better communicate that the beverage doesn’t contain sugar and has no calories. The new graphics will have on the packaging the name, alongside with the product’s benefits, in order to help the consumers make informed choices.

„We are actively encouraging the consumers to choose a product with no sugar and we are proposing ourselves to constantly reduce the sugar quantity that the people are consuming from our soft drinks. We continue to innovate in order to be able to respond to the consumers’ preferences and the current consumption trends,” said Iuliana Nedelcu, senior brand manager Coca-Cola.

The packaging reflects the One Brand strategy– the new approach that extends the global values and the iconic image of the original Coca-Cola towards all the ranges found under the same trademark.

The launch of the Coca-Cola Zero Sugar. Zero Calories will be supported by a significant investment in marketing actions, special projects and activations.

Romanita Oprea

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