Two full days of unrivalled inspiration: that’s the aim behind the 2017 IAA Global Conference “Creativity Can Change The World”, as the full agenda is revealed.

DAY 1: October 24th 2017 – 12 speakers and the “Creativity and Technology” panel, 9 AM

A “start-as-you-mean-to-go-on” kick off to the event with Robbie Douek, Vice President, The Walt Disney Company, followed by Jacelyn Swenson from IBM. Swenson, Head of IBM’s Branded Content and Global Creative Team, who was part of the team that designed the world’s first cognitive dress, will talk about Using Creativity to Connect.

Shun Matsuzaka, founder of McCann Millennials will share his experience on co-creation and how can we use technology to boost human creativity. He’ll be joined on stage by a robot! Marco Cremona, Creative Lead at Google London, will follow, with an intriguing topic: Communicating in the Goldfish Era.

Before lunch, we will hear Elena Kudryashova, Vice President P&G South East Europe, and right after lunch, Adrian Botan, Global Executive Creative Director McCann WorldGroup. We will then be immersed in creativity with a distinct Asian influence and flair, with Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Tokyo and Indian inspiration from Vineet Gupta, CEO DDB Mudra. Thea Skelton, Festival Director Dubai Lynx will bring a MENA perspective on creativity, while Mihai Barsan, VP Marketing Ursus Breweries will bring us back to Romanian creative landscape.

The “Creativity and Technology” panel will include:

We close the first day of the 2017 IAA Global Conference with two internationally acclaimed creatives: Bechara Mouzannar, CCO Publicis Communications MEA, talking about “Brands@Crossroads: Inspire or Die” and Carlo Cavallone, Executive Creative Director, 72andSunny Amsterdam: “Don’t just preach, practice”.

DAY 2: October 25th 2017 – Steve Wozniak and the “Creativity and Education” panel  9 AM

The second day of the Conference will focus on how creativity can improve practices in the educational and post-graduate academic system. The IAA has taken an integral role in the industry’s future through many innovative initiatives to educate, train and attract the advertising professional of tomorrow, and this commitment continues at the 2017 IAA Global Conference in Bucharest.

We’ll start with Loredana Padurean, Associate Dean at the Asia School of Business, followed by David Slocum, professor and Faculty Director Berlin School of Creative Leadership.

The “Creativity and Education” panel will include:

  • Niklas Frings-Rupp – Business Owner, Miami Ad School
  • Charlotte Williams – Festival Director Eurobest and Content Director, Cannes Lions
  • Jamie Brassett – Reader in Philosphy, Design and Innovation; co-research Leader, Culture and Enterprise Program, University of Arts London
  • Dragos Iliescu – Doctor in Psychology, founder of BRIO.ro

Cristian Hatu, Chair Person Center for Assessment and Educational Analysis, will talk about making mistakes when you’re a student – why’s mistakes are actually OK, what can they teach us. He will be followed by James Murphy, co-founder of Adam&Eve DDB, Deirdre McGlashan, Global Chief Digital Officer MediaCom and Valer Hancas, VP Global Compact Network Romania.

And as we look to conclude the event, we’ll do so with a conversation that will leave delegates with much food-for-thought: a superb chat between Tom Standage, Deputy Editor The Economist and the WOZ, Mr Steve Wozniak, co-founder of Apple and the inventor of the personal computer as we know it today.

The IAA Global Conference “Creativity Can Change The World” is organized by the International Advertising Association Romania together with the Bucharest Main City Hall, through ARCUB Cultural Center.

Romanita Oprea