For consumer loans provider Provident, December is one of the busiest period of the year, in which the customer relations’ team handles thousands of calls a day.
In order to thank them, Provident, with the help of Jazz agency, initiated “Apeluri fericite” (Happy calls), a project-marathon that took place during two days. Every call center employee received an unreturnable loan of good disposition, under the form of a personalized phone call, in the holidays’ spirit.
A summary of the project can be seen here: https://www.youtube.com/watch?v=M76EhN60W44&sns=fb.
The initiative continues with more details about the company.
The Provident team that realized the campaign was coordinated by Marilena Barliga (Marketing Director) in collaboration with the Communication, Human Resources and Sales departments.
The Jazz team comprised: Valentin Suciu (Creative Partner), Simona Suman (Group Creative Director), Loredana Saru (Client Service Director), Ana Maria Patrut (Account Director).
Romanita Oprea