MedLife launches new CSR initiative focusing on environment

MedLife, leader of the private healthcare market in Romania, has recently started the company’s first corporate social responsibility project dedicated to the environment. 

Making Romania green is an initiative by which the company will plant one tree for every child born in the MedLife maternities. The campaign is developed and carried out along with Jazz and pastel advertising agencies.

With the involvement of Conservation Carpathia Foundation, MedLife will reforest an area of 10 hectares (24.7 acres), by planting 40,000 saplings during the first year of the project. Making Romania green has started on November 10th with the first reforestation event, when both employees and volunteers have joined forces with members of the Conservation Carpathia Foundation.

An online platform dedicated to the project was specially created to support this campaign, at https://www.medlife.ro/facem-romania-verde, where both the campaign’s presentation spot and the video story of the first reforestation event can be found. The campaign will also be endorsed throughout a series of PR projects and actions.

The campaign development team for Making Romania green:

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MedLife team:

Ina Badarau – PR manager

Andreea Laca – PR specialist

Alis Lupu – PR specialist

Simona Iliescu – marketing manager

Alexandru Vladu – digital marketing specialist

Diana Grosu – marketing specialist

Mariana Ursoi – customer analyst

Jazz Communication team:

Alina Varlanuta – group creative and copywriter

Raluca Matei – head of art

Andrei Antal – junior copywriter

Georgiana Rotaru – account director

Alexandra Coanca – account executive

Andreea Calarasu – creative planner

pastel team:

Simona Mincu – head of PR

Vera Petrescu – PR and social media manager

Oana Cristea – internal communication and public affairs manager

Mihaela Stoica – client service director

Horia Cucuta – motion designer

Cristina Icnotiu – art director

Ionuț Ungureanu – copywriter

Roxana Sava – copywriter

Romanita Oprea