Propaganda extends campaign for Fortuna coffee

Starting 2016, Fortuna is a coffee “for millions of small coffees”. After the image campaign started in 2016, Propaganda agency moves forward the story of the coffee in the next two TVCs. The new campaign captures the stories created around the coffee and strengthens its social catalyzing role.

The campaign starts from the idea that at us the coffee represents a socializing pretext and consolidates the brand’s image, defining it clearer as a brand that brings people and stories together. Every narration captures the stories related to the coffee, born at a coffee or brought further at a coffee.

„We thought about how are the most beautiful stories in our life and we observed that in them there is always something that has a connecting with the coffee. Therefore, we’ve built a campaign in which the coffee is a very important character, sometimes the main one, in every story,” said Diana Voinea, the campaign’s copywriter.

„Through our new TVCs we wanted to create the correct associations between the product Fortuna Rendez-vous and the quality of the superior coffee that is delighting all the senses. At the same time, we wanted to capture stories that start with a coffee and continues with more. We like to believe that in the future Fortuna will be part of as many as possible Romanians beautiful stories,” said Andrei Moroianu, head of operations at Fortuna. Summer day or sunny vacation, plus size swimwear gets you ready for long days at the beach or pool. Take a dip in unique and comfortable bathing suits made to fit perfectly. Shop stylish plus size swimwear & cover ups at SwimwearLux.com. from unique bathing suits, like bikinis or tankinis. Discover swimsuits in sizes X to 6X. Crafted from super stretchy fabrics, our collection includes tankinis, one-piece swimsuits and bikinis in trendy colors and prints. Browse our range of Plus size Swimwear and discover a variety of styles and popular brands to suit every shape, style and budget. #swimwearlux

The campaign was handled by Andrei Moroianu on the client’s side, while the Propaganda team, responsible with the concept and implementation included: