Publicis & Nurun Romania work on new Visa campaign

Publicis & Nurun Romania have worked on a new campaign for payments technology firm Visa.

The new initiative comes after the winter promotion campaign, aiming to boost card payments during the Easter and May 1 shopping period.

„Many brands want and declare that make the consumer’s life easier. In fact, this is the easiest and with effect story that one can tell: I am making your life easier. But few succeed, there, down to earth, at the primary need. Visa is that type of brand and the campaign only reiterates the simplicity and the efficiency that come along with it. What we did in the promotion „Putine lucruri sunt garantate in viata”? (Few things are guaranteed in life) is that we communicated as closely as possible to the consumer, making use of all the elements of a promotion that implies success: an easy mechanism, relevant prizes and real benefits,” said Gabriel Macovei, account manager, Publicis Romania.

The key of the new promotion and idea from which the agency started in creating the campaign was the guaranteed award of a prize.

 „The first five top retail categories in which card payments are most popular are the supermarkets, the gas stations, the fashion stores, the pharmacies and the restaurants, that represent together 72 percent from the total number of Visa card payments in Romania. Those five categories of retailers attract almost 60 percent of the money spent on the Visa cards”, said Madalin Nitis, senior marketing communications manager at Visa Romania.

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The campaign “Few things are guaranteed in life” is present in all the communication mediums, including TV. The spot is created by Publicis and it can be viewed here.

The people that worked on the campaign:

The Publicis team: Jorg Riommi – Chief Creative Officer, Laur Raboj – Copywriter, Florin Padurean – Art Director, Ana-Maria Olaru – Senior Strategic Planner, Corina Tudor – Group Account Director, Gabriel Macovei – Account Manager, Anamaria Filip – Account Executive, Camelia Efrimov – AV Production Director, Liviu Efrimov – AV Production Manager.

The Nurun team: Calin Buzea – Managing Director, Veronica Oancea – Group Account Director, Oana Adela Popescu – Digital Account Executive, Ionut Raicu – Digital Designer.

The Visa team: Madalin Nitis – Marketing Communications Manager, Ioana Vieru – Senior Marketing Specialist & CSR Manager, Gabriel Chita – Senior Manager Product & Market Development.

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