Publicis Romania has launched the campaign after winning a pitch at the beginning of the year. The new platform dedicated to the real estate classifieds, launched by OLX several months ago, Storia.ro is now used by over 840 real estate agents and developers at a national level, with over 100,000 house offers.
Launched in March, the campaign was initiated around the concept „Casa gasesti” (Home you find), message with double significance for the real estate announces website – „casa gasesti” (home you find) or „ca sa gasesti” (in order to find), Storia.ro is the place where all of the people that are looking for a home can easily find the solution.
“Through this campaign we wanted to introduce Storia to the Romanians and increase the traffic on the website, the number of classifieds and contacts on the classifieds and we are happy thatwe surpassed our objectives ever since the first three weeks of starting the campaign,” said Monica Dudau, marketing specialist Storia.ro & OLX Imobiliare.
„Casa gasesti” is present in all the communication media: TV, radio, OOH şi online. The TV spot created by Publicis Romania focuses on the idea of looking for the “perfect home”, different in the vision of each family member.
The Publicis team that worked on this campaign included: Adina Albu – Group Account Director, Cristian Buha – Account Manager, Codrina Cazacu – Account Executive, Bianca Manescu – Senior Strategic Planner, Silviu Nedelschi – Executive Creative Director, Stefan Manole – Art Director, Mihnea Gheorghita – Copywriter, Gina Zgubea – Group Account Director, Iulia Stefanica – Digital Art Director, Camelia Efrimov – A/V Production Director, Liviu Efrimov – A/V Production Manager.
Production house: Factor Studio.
The Storia.ro team: Cristina Gheorghitoiu – General Manager, Sorin Balan – Head of Storia and Real Estate Romania, Monica Dudau – Marketing Specialist, Razvan Acsente – Head of Marketing, Cristina Sauciuc – PR & Branding Specialist.