In the consumption era, the buyer has become the “trophy” for any aspiring salesperson, creating a fierce competition which supports for more than 100 years the development of marketing. In an ocean of techniques, two seems to make the law. So, “Digital Marketing or offline promotions? That’s the question!”

The answer to the question will be found in the 7th edition of the Conference “Marketing in Direct” (24 September ’15, Stejarii Country Club). An event that became a tradition in the circle of specialists marcomm, “Direct Marketing” brings again together some of the best specialists in the field. Chris Arnold, Co-founder and counselor-Agency Creative Orchestra, joins the 11 speakers who will discuss the topic of this edition, dividing as supporters in one of two camps is inevitable. Which proves to be the ideal environment to attract consumers, who manages to catch him easier in the nets of promotions and convinces him to take the plunge and make the purchase? Mihaela Tatu – Accredited Trainer ANC, Teo Trandafir – TV presenter, Laura Dragomir – Expert in communication and co-founder Brainguys, Hortensia Nastase – Vice-President-Creative Services, Lowe Group, Iolanda Staniloiu – Consultant, GM, Owner Ideas mark’t, Andreea Munteanu – Managing Director Vivid events2, Despina Andrei – Communication and Fundraising Manager UNICEF, Mugur Patrascu – Owner iLeo, Vasile Alboiu – Chief Creative Officer of Lowe Group, Marius Buiculescu – entrepreneur Atip Design, Alina Anghel – Zoom Marketing Expert will seek answers and share their theories and case studies with ~ 250 participants.

Marketing in Direct” Conference offers marketers ideas and strategies with immediate application and adds value through case studies. At the same time it is a source of knowledge, training and networking tool for those working in marcomm, providing participants with real content and current information.
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