Beer brand Tuborg, produced by United Romanian Breweries Bereprod (URBB), launched on May 15 a new campaign for the summer season, with a budget for prizes worth RON 3 million.

“We are glad that everything was accordingly to the brand’s loyal consumers, thing proved by the record number of entries registered by the Tuborg campaign,” said Paul Markovits, vice president Marketing at URBB.

The campaign has a simple content mechanism through which codes printed on the products can be submitted online or through an SMS in order to win prizes. The campaign takes place until August 31.

Romanita Oprea