URBB expands its beer portfolio

United Romanian Breweries Bereprod (URBB) is extending its portfolio with five new special beers.

“The evolution of the beer market during 2016 confirmed us the fact that the premium and super premium segments that URBB is focusing on are on a growth trend among the consumers’ preferences,” said Shachar Shaine, URBB president.

The new brands launched on the local market are Grimbergen Ambreé, Kronenbourg 1664 Blanc, Angelo Poretti 4 Luppoli Original, Angelo Poretti 5 Luppoli Bock Chiara and Angelo Poretti 6 Luppoli Bock Rossa.

Romanita Oprea

Read more about

6 Key Resources Every Business Should Focus On

read more