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BR Exclusive

Repat eye: From killer moving air to planning your daily shower in Bucharest

News September 22, 2017 13:43 0 comments BR Exclusive

In our third monthly column reflecting on the Romanian experience from the perspective of a native whose life has primarily been spent abroad, BR’s resident repat will temporarily fill the expat’s shoes by musing on…more »

Horatiu Florescu (Knight Frank): I’m working on a couple of big transactions around Expozitiei

Offices September 22, 2017 12:40 0 comments BR Exclusive

The Expozitiei area in Bucharest will register a surge of developments in the office segment, according to Horatiu Florescu, the chairman & CEO of Knight Frank Romania, the real estate consultancy. Florescu told BR that…more »

Exclusive. Piraeus Banks plans exit from The Landmark office project in central Bucharest

Offices September 22, 2017 12:20 0 comments BR Exclusive

Piraeus Bank, the main shareholder of The Landmark office complex in central Bucharest, will look to sell the project once it is fully leased. “Currently, the occupancy rate is 65 percent of the project and…more »

Analysis. Romania’s logistics&industrial market could set new records in 2017

Industrial September 21, 2017 16:01 0 comments BR Exclusive

With industrial & logistics space take-up racing beyond consultants’ expectations this first semester, the market looks set to reach new highs by yearend.  Simona Bazavan A record level of over 300,000 sqm of logistics &…more »

Interview. Mihnea Spataru (APS Romania): ”We take young employees, eager to stand out, at the beginning of their career and we create a framework in which they can grow quickly”

Human Resources September 20, 2017 14:34 0 comments BR Exclusive

With Romania having become a business model from a management practices perspective, BR talked with Mihnea Spataru, head of Human Resources, APS Romania to find out how it could be replicated at the regional level.…more »

Expanding IQOS: Philip Morris targets global markets with Romanian investment

News September 19, 2017 16:01 0 comments BR Exclusive

In July, Philip Morris Romania announced it was investing a record EUR 490 million in the conversion of the Otopeni factory, among the group’s top performing cigarette factories, into one fully dedicated to the manufacture…more »

Interview. George Dragne (Fishpointer): We are planning to engage English speakers in expansion push

Online September 18, 2017 09:57 0 comments BR Exclusive

With fishing becoming more and more a passion or a relaxing activity in Romania and the technology becoming more and more popular, George Dragne came up with the idea of Fishpointer, the application developed to…more »

Analysis. Shopper marketing in Romania: from short-term to long-term activation

Media & Marketing September 18, 2017 09:00 0 comments BR Exclusive

With shoppers becoming more sophisticated and information-savvy thanks to digital influence, BR decided to take a look at the local shopper marketing industry and how it approaches consumers and clients. Romanita Oprea Nine out of…more »

Interview. Master perfumer Roja Dove: ”I didn’t really care what other people were doing; I never did, because you can’t care”

News September 15, 2017 12:22 0 comments BR Exclusive

Madison Absolute Beauty, the first luxury perfumery in Romania, celebrated 10 years since its launch on the local market with a series of festive events and actions. The most important moment of the anniversary was…more »

When Morgan Freeman talks to a Romanian woman …

Media & Marketing September 14, 2017 22:00 0 comments BR Exclusive

... it becomes viral. If you don't know what am I talking about, you probably missed the best-viral-wow brand activation of the year in Romania. As Madalin Nitis, Marketing Manager of Visa said, "Morgan Freeman…more »