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Media & Marketing


Analysis: How the ad market contributes to Romania’s economic growth

Media & Marketing March 22, 2017 08:00 0 comments BR Exclusive

For years skeptics and advertising critics have argued that the role of advertising is small, limited only to entertaining consumers and helping increase companies’ sales through manipulation. But a recent European study conducted by Deloitte…more »

MullenLowe creates Facebook mini-series for Zizin in new campaign

Media & Marketing March 21, 2017 14:55 0 comments

MullenLowe agency has created a new campaign for water brand Zizin in which the main character is a giraffe. The never ending Giraf’s day is a mini animated series in which the Facebook users can…more »


Campaign by Jazz agency, among 15 in the world awarded with gold at Cannes and Effie

Media & Marketing March 21, 2017 09:13 0 comments

The campaign “Opreste barbaria, Salveaza Ciocarlia” (Save Our Songbirds), created by the Romanian independent agencies Jazz and Rogalski Damaschin, was declared as one of the only 15 most creative campaigns at an international level in…more »

sun plaza

Pastel agency works on special campaign for Sun Plaza

Media & Marketing March 20, 2017 12:25 0 comments

Pastel, the agency that provides integrated brand experiences, has developed and implemented the anniversary concept marking seven years of Sun Plaza’s existence in Romania. After winning the pitch early this year, the anniversary of Sun…more »

Adela Preda, Head of Planning, Profero

Profero & iSense Solutions Study: Feminism in digital – controversy or opportunity?

Media & Marketing March 17, 2017 12:39 0 comments

Digital agency Profero carried out together with the iSense Solutions consultancy, in the platform Bold, the most up to date study about feminism that feels out the Romanians’ perception in urban area about the gender…more »

Mercedes-Benz Romania launches new campaign featuring celebrities

Media & Marketing March 17, 2017 11:46 0 comments

Mercedes-Benz Romania launched the first brand campaign – Pe urmele celor mai buni (On the footsteps of the best) – aiming to support the most ambitious Romanians and to highlight the successful partnership that it…more »

Cristina Bâtlan

Musette’s founder, Cristina Batlan, in the most recent Vodafone Romania TVC

Media & Marketing March 16, 2017 15:34 0 comments

The most recent Vodafone Romania TVC illustrates the Musette founder’s, Cristina Batlan, story and her 20 years’ collaboration with the first digital network in Romania. The TVC promotes new subscriptions for the clients legal entities…more »


ADC*RO: These were the most creative ads/ideas in February

Media & Marketing March 14, 2017 17:24 0 comments

The ADC Romania members chose the idea for „Art Of Protest” as being the most creative one in February. Signed by Mara Danila. „Art of protest” is an art gallery for protest. The illustrators and…more »

Study: The media consumption of mothers in Romania

Media & Marketing March 10, 2017 11:14 0 comments

The study „Working vs. Stay-at-home Moms’ Media Habits”, recently launched by Starcom Mediavest Group Romania, tracks the media consumption patterns of the two segments in the country. The employed mothers have, in most of the…more »

effie seminar

Effie 2017 announces the seminar Magic 76

Media & Marketing March 10, 2017 08:30 0 comments

The Effie 2017 Organization Committee presents on March 14, starting 10 AM, at the IAA headquarters, the seminar Magic 76. Alexandra Iavorschi (The President of Effie 2017 Organization Committee and Managing Director Starcom Romania), Victor…more »