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Media & Marketing

Analysis. Romania’s BTL advertising market – fragmented, highly competitive and digitalized

Media & Marketing December 14, 2017 16:32 0 comments BR Exclusive

With 2018 looking set to bring bigger budgets, due to clients’ clearer views and understanding of the need for direct contact with consumers, and that qualitative interaction requires investment, pundits say the Romanian BTL advertising…more »

Valentin Suciu becomes president of Art Directors Club Romania (ADC*RO)

Media & Marketing December 13, 2017 15:06 0 comments

For the next two years, Valentin Suciu, creative partner Jazz, is the new president of the Art Directors Club Romania. He has alongside him in the new Directors Committee - Costin Bogdan (group creative director…more »

Cohn&Jansen JWT relaunches Tazovsky Vodka

Media & Marketing December 13, 2017 13:01 0 comments

Following a pitch organized last year, Cohn&Jansen JWT created a communication campaign which started end November and is aimed to relaunch Tazovsky Vodka, the first own brand in PP Distributors Romania’s portfolio. The campaign is…more »

Interview. Avi Cicirean (Brand Minds): There is a hunger for great content

Media & Marketing December 13, 2017 11:29 0 comments BR Exclusive

On May 11, local businesses and creative leaders will take part in what is being called one of the most inspirational business events of 2018, Brand Minds. Sophia, the humanoid robot, and big names from…more »

TPG Group adds Testing Inspection Certification, Krones Romania and Sidma Romania to portfolio of customers

Media & Marketing December 12, 2017 09:19 0 comments

Professional services player TPG Group has announced the addition of three new customers in its portfolio. The group will provide accounting services for Testing Inspection Certification, the local representation of TUV NORD/ TUV HELLAS. For…more »

netflix romania

Netflix study reveals Romanian users’ content consumption patterns

Media & Marketing December 11, 2017 15:07 0 comments

Netflix members across the world are creating their own rules when it comes to content consumption, and Netflix prides itself on allowing its users to choose exactly what they like. This year only, users have…more »

Initiative predicts fresh growth of Romanian media market in 2018 driven by TV ad spending

Media & Marketing December 08, 2017 14:48 0 comments

Initiative estimates that the Romanian media market grew with 11 percent in 2017, while in 2018 it will grow by another 13 percent, according to the data estimated by the report Media Fact Book. This…more »

Jazz agency secures first two spots in ADC*RO’s November ranking

Media & Marketing December 08, 2017 14:19 0 comments

Jazz agency takes first and second places in ADC Romania’s Top 3, with the projects “Impreuna #pentrumagichome” (Together #formagichome) and “LaMinut – Mustarul nr. 1 al romanilor” (LaMinut – Romanians no.1 mustard). The third place…more »

Love Dersidan – a one-night gallery

Media & Marketing December 05, 2017 09:19 0 comments

The pilot event of a series of parties with the theme one-night gallery, signed by Love Open Gallery, a platform dedicated to the graphic design artists, took place last weekend at Mater – the materials…more »

Jazz and Carioca launch new campaign for LaMinut

Media & Marketing December 04, 2017 13:05 0 comments

Jazz Communication, the independent advertising agency, created a video 100 percent out of stop motion images, for the brand LaMinut. The moment also marks agency’s first collaboration with Carioca, a studio specialized in still execution…more »