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Media & Marketing

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Telekom Romania and Leo Burnett launch the new communication platform #NETLIBERARE

Media & Marketing April 20, 2017 11:54 0 comments

Telecom operator Telekom Romania and Leo Burnett agency have launched the communication platform #NETLIBERARE that talks about the fundamental importance of the Internet nowadays. The campaign’s idea starts from one of the most important values…more »

Crama Histria

Terentino is Histria wine cellar’s brand agency

Media & Marketing April 19, 2017 07:00 0 comments

Starting March, the Histria wine cellar has a new storyteller: the brand agency Terentino, that will bring forward the story of the wines in the Histria citadel, of the lands and the local people. Every…more »

GfK Consum casnic 2016_aprilie 2017

GfK study: Romanians spent more and were oriented towards expensive products in 2016

Media & Marketing April 18, 2017 13:38 0 comments

2016 was a good year for the FMCG industry, both for the retailers and the producers. It represented the second year in a row when Romanians had a grown appetite for more expensive products and…more »

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Saatchi & Saatchi + The Geek work on new campaign for OLX

Media & Marketing April 18, 2017 12:46 0 comments

Saatchi & Saatchi + The Geeks sign „Eroii pragmatici” (The pragmatic heroes), the new integrated campaign for OLX, the classified ads platform. The campaign shows Romanians with ideas, initiative, and the ones that always find…more »

Civic Storytelling @ Urboteca

The Institute launches the idea of Bucharest’s first creative neighborhood

Media & Marketing April 18, 2017 12:21 0 comments

The Institute showcases the first image of the future Cartier Creativ (Creative Neighborhood), during 20-28 May, during the fifth edition of Romanian Design Week. The initiative is the first of this kind in Bucharest and…more »

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Mastercard backs start-ups in the field of AI for payments tech

Media & Marketing April 15, 2017 10:04 0 comments

Payments technology firm Mastercard has launched the global program Start Path 2017 and is looking for start-ups in the field of AI (artificial intelligence) that are rethinking the banking and payment services. In the spring…more »

dorin pirciog

Dorin Pirciog (MyBodyGuide): People will further choose to scientifically invest in their body

Healthcare April 14, 2017 13:57 0 comments

BR met with Dorin Pirciog, director MyBodyGuide Romania, to discuss about the revolutionary new program on the local market, its advantages and its business objectives. He is also the president of The Romanian Association of…more »

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Publicis & Nurun Romania work on new Visa campaign

Media & Marketing April 14, 2017 10:22 0 comments

Publicis & Nurun Romania have worked on a new campaign for payments technology firm Visa. The new initiative comes after the winter promotion campaign, aiming to boost card payments during the Easter and May 1…more »

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7UP launches new creative platform in Romania

Media & Marketing April 14, 2017 10:01 0 comments

Soft drinks brand 7UP has rolled out a new creative platform in Romania. Simona Taudor – urban knitter, Sinboy – illustrator, Andi Singer – photographer and Oana Bratila – origami artist – are the first…more »

URBB

URBB expands its beer portfolio

Media & Marketing April 11, 2017 10:41 0 comments

United Romanian Breweries Bereprod (URBB) is extending its portfolio with five new special beers. “The evolution of the beer market during 2016 confirmed us the fact that the premium and super premium segments that URBB…more »