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Media & Marketing

Analysis. Cross-learning: applied by 2 Romanian agencies

Media & Marketing October 18, 2017 16:27 0 comments BR Exclusive

Departments learning from one another, specialists on a team teaching and sharing their knowledge with colleagues, teams or other agencies part of the group: the cross-learning technique is being applied more and more with great…more »

GMP Advertising names Dana Pascu as head of strategy

Media & Marketing October 18, 2017 07:34 0 comments

With more than 10 years’ worth of experience in strategic planning, Dana Pascu is the new head of strategy at GMP Advertising starting October. Pascu, 31, started her career in advertising in 2006 at Kinecto…more »

MSLGROUP The Practice awarded at IPRA Golden World Awards 2017

Media & Marketing October 16, 2017 12:13 0 comments

The campaign “Sunt mai mult decat datoria mea” (I am more than my debt), developed and implemented by the agency MSLGROUP The Practice for KRUK Romania, was awarded as the best PR campaign in the…more »

Gabriela Lungu launches WINGS | Creative Leadership Lab

Media & Marketing October 16, 2017 11:11 0 comments

Creative veteran Gabriela Lungu has launched WINGS | Creative Leadership Lab, which is a mix of consultancy, workshops and hands-on training on creativity, on leadership and, more often than not, on both and how they…more »

Mercedes-Benz partners with Romanian designer Andreea Badala

Media & Marketing October 16, 2017 09:00 0 comments

Mercedes-Benz marked the debut with the partnership with Andreea Badala, the designer behind the Murmur brand. She will represent the image of the range of compact automobiles Mercedes-Benz in Romania (Class A, Class B, CLA…more »

Top 10 PR agencies in Romania has two number ones: Golin Romania and McCann PR

Media & Marketing October 16, 2017 07:10 0 comments

For the first time since its launch, Top 10 PR agencies in Romania has two number ones: Golin Romania and McCann PR. Golin was named for the fourth year in a row the number 1…more »

Study: 68 pct of Romanian entrepreneurs faced at least an image crisis in 2017

Media & Marketing October 12, 2017 14:29 0 comments

A GMP PR study, conducted alongside CITR Group, revealed that the number of entrepreneurs that confronted themselves with an image crisis in the last year grew from 60 percent in 2016 to 68 percent in…more »

IAA Global Conference – Power of Creativity Key Theme, full agenda revealed

Media & Marketing October 12, 2017 09:34 0 comments

Two full days of unrivalled inspiration: that's the aim behind the 2017 IAA Global Conference "Creativity Can Change The World", as the full agenda is revealed. DAY 1: October 24th 2017 - 12 speakers and…more »

ADC*RO: These were the most creative ads/ideas in September

Media & Marketing October 10, 2017 15:46 0 comments

Kubis Interactive, McCann Worldgroup Romania and Publicis Romania / Publicis One had the best creative ideas in September, according to the ADC Romania members. The new Grolsch challenge tried to translate visually the emotions we…more »

Jazz agency gets three awards at Webstock 2017

Media & Marketing October 06, 2017 12:52 0 comments

Advertising agency Jazz got awarded for its video content during this year’s edition of Webstock. The agency was placed third place in the “Special Projects” category with “Apeluri fericite” (Happy calls) for Provident and two…more »