Interviews - Business Review


Interview. Svetlana Burlacu (Propaganda): “Both local and international clients are willing to spend and brave enough to dare more than the usual stuff”

Interviews April 22, 2018 10:27 0 comments

With more than 20 years’ worth of experience in the marcomm industry, both in agencies and on the clients’ side, Svetlana Burlacu, managing partner of Propaganda agency, spoke with BR about the company’s results from…more »

The story of Social Insights – building a start-up in the Romanian social research market

Interviews April 11, 2018 10:53 0 comments BR Exclusive

Razvan Dumitru has founded Social Insights together with Maria Miruna Radan and Razvan Papasima feeling that there is significant growth potential for the social research market in Romania. Currently pursuing his PhD degree in social…more »


From zombies to unicorns: the struggles of Romanian startups

Interviews April 10, 2018 09:30 0 comments BR Exclusive

“Startup” has become a very popular term both globally and here in Romania. Many believe that just having a good idea for an app or programme one day can gives you a good chance of…more »

The story of the architect shaping Romania’s retail industry

Interviews April 06, 2018 08:30 0 comments BR Exclusive

For Matius Ichim, co-founder of Matius Studio, the first retail architecture studio in Romania, and managing partner at the Retail Academy, the entrepreneurial path started in 2000 when he was a student. Today his studio…more »

Interview. Sorin Sfetcu (iProspect): A very big challenge for the year ahead is including the right attribution approach in measuring the success of campaigns

Interviews April 05, 2018 12:09 0 comments BR Exclusive

Managing director at iProspect, his expertise includes multi-channel performance marketing strategies, conversion optimization for websites and mobile apps, web analytics and e-mailing strategies. Sorin Sfetcu has started as in intern for one of the most…more »

E-learning and financing solutions for young entrepreneurs. The story of a coach that trains the future generation

Interviews April 03, 2018 11:16 0 comments BR Exclusive

Are you a Romanian overseas and want to return home? Do you live outside Bucharest and are you willing to invest in your area? Have you ever thought to launch your own entrepreneurial business? If…more »

Interview. Raluca Ene (Chapter 4 Romania): One trend that would make the difference in terms of PR agencies’ future is marketing communication consultancy.

Interviews April 02, 2018 12:09 0 comments BR Exclusive

More than 15 years of practice in communication strategy and public relations consultancy, as well as corporate and brand communication and employer branding for clients from Tech & IT&C, FMCG, Retail, Pharma, Services, Transportation and…more »

Interview. Roxana Memetea (DDB Romania): We expect to see more special projects this year, as well as more video productions / creative content developed locally

Interviews March 29, 2018 09:03 0 comments BR Exclusive

Roxana Memetea started her career in marketing and communication in 1998, and currently she is holding over 14 years of extensive top management expertise, during which she coordinated successful businesses with important turnovers and extended…more »

The story of GLO Marine: How three young entrepreneurs serve global fleets from Romania’s shores

Interviews March 28, 2018 12:15 0 comments BR Exclusive

Three Romanian engineering entrepreneurs in their early 30s have created their own naval design company in early 2016 following an initial investment of EUR 40,000 coming from personal savings and bank loans. Fast forward to…more »

Interview. Alina Galeriu (Galeriu & Partners PR): Romanian easiness to adjust and be creative with little resources is a big asset in PR

Interviews March 28, 2018 09:13 0 comments BR Exclusive

Alina Galeriu started her career in 2008 in journalism working as editor for IQads and SMARK and her first job in PR was at Nicola Porter Novelli, in 2011. She worked in PR ever since…more »