Auchan Romania to rebrand 20 Real hypermarkets in less than a year

Newsroom 13/09/2013 | 11:10

The Romanian subsidiary of French retailer Auchan has completed the acquisition of the 20 local Real hypermarkets it took over at the end of 2012 as part of a regional deal, and will rebrand the outlets in less than a year, the retailer announced today.

The deal was approved by the Competition Council at the end of July.

Following this takeover, Auchan Romania reaches a network of 31 stores in Romania with a total sales area of 252,000 sqm and, 3 logistical platforms, over 10,000 employees and 70 million customers. The combined turnover of the two networks amounts to over RON 4.5 billion (excluding taxes) or about EUR 1 billion.

At the end of November 2012, Group Auchan announced it had taken over 91 Real hypermarkets in Poland, Russia, Romania and Ukraine  and 13 shopping mall locations in Russia and Romania for a total EUR 1.1 billion. In these four countries, Real reported in 2011 sales of more than EUR 2.6 billion and has around 20,000 employees. Auchan already operated 98 hypermarkets and has a workforce of more than 65,000 employees in Poland, Russia, Romania and Ukraine at that time

Groupe Auchan is the world’s 10th largest retailer. It operates in 13 countries and has 287,000 employees. It is structured into 5 core businesses: hypermarkets (709), supermarkets (786), retail real estate (Immochan), banking (Oney Banque Accord), e-commerce, and other activities.

In 2012, Auchan Group reported a turnover of EUR 60.2 billion, taxes included, and 2 billion customers.

Simona Bazavan

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