BR Awards 2014 - The Nominees: Innovation in Technology

Judging criteria: innovation and research-driven orientation of the strategy implemented; investment made, amount and against other markets where the company is present; the company’s HR effort.

MB Telecom for the aircrafts x-ray scanner Roboscan Aeria

The Roboscan Aeria, an aircraft X-ray scanner developed with company know-how and patented by MB Telecom, was completed. This is the most complex project in the history of the company to date, developed by focusing on a narrow niche in the aviation security market and investing massively in R&D.
The prototype was awarded the Grand Prix at the Geneva Invention Exhibition in April 2013. The first Roboscan Aeria serial product was displayed in November at MILIPOL Paris, the largest exhibition of military and security technologies in the world. The investment in the project was EUR 8 million over five years of activities.

The Roboscan Aeria is the only possible solution to inspect the empty technical spaces in the fuselage and wings of an aircraft and assess within minutes the integrity of military aircrafts after combat missions. It can also be used for the technical evaluation of civil aircraft as part of security and customs control applications.

Bitdefender for the B-Have Technology

With the B-Have Technology project, the company looked to develop top mobile security technology and acquire top ratings in testing sessions organized by world-class independent testing institutions. The B-Have Technology for mobile devices is innovative in that it optimizes the emulation of third-party software applications for mobile devices.

The approximate project budget was EUR 1.6 million. Bitdefender’s private contribution to this amount was EUR 900,000. The budget covered personnel expenses, hardware acquisition and intellectual property rights resulting from project completion.

uberVU for the uberVU social analytics tool

The social analytics platform bought at the beginning of the year by HootSuite is intended to establish itself as one of the top social analytics tools on the US market, focused on distilling large amounts of data in real time into a few key insights.

Focusing marketing and sales on areas where it could re-position the competition as slow, outdated, yesterday’s technology, it found the most lucrative areas in marketing analytics and real-time marketing campaigns, where crunching large amounts of social data into a few key metrics in close to real time was critical.

The innovative part of the strategy was to focus on a strength within a few specific use cases (real-time social analytics) and use that strength to de-position its competitors. The enterprise customer numbers as well as enterprise deal size within the target areas nearly doubled in 2013.

Avangate for its Customer Centric Commerce software

With its main 2013 release of the Avangate platform, the company proposed an innovative Customer Centric Commerce blueprint for interacting with the new B2i buyer in order to secure future revenue streams. The Avangate platform was enriched in one release alone with over 1,000 Customer Centric Commerce features and enhancements to help vendors rapidly embrace industry shifts, introduce and optimize new business models on the fly and reach new global markets instantly with new distribution channels. In 2013, Avangate was recognized for major achievements in this area through various awards such as Red Herring Global 100, Gartner’s Cool Vendor in e-commerce, and CODiE Awards for Best eCommerce and Billing platform.

In 2013, the firm inaugurated the Avangate Tech Sessions, a series of training programs for developers covering the latest in software development and looking to offer up-to-date, innovative technical knowledge of hands-on solutions directly applicable to commercial projects. More than 150 IT professionals participated in these sessions in 2013.

The Avangate Biz Sessions, business-orientated meetings, plus mentoring and informative training sessions intended to foster new entrepreneurial activities in the software & SaaS industry, were also introduced in 2013, followed by the great success of the Business of Software Scholarship program started in 2012 and continued in 2013.

On a general note, Avangate has been growing its headcount by 50 percent per year, adding top, passionate professionals from the IT industry to the team.

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