GMP PR will introduce customized measuring and evaluation methodologies for each communication campaign, according to the AMEC (International Association for Measurement and Evaluation of Communication) standards. The introduction of the new principles comes after Ana-Maria Diceanu, Senior Partner GMP PR, received an AMEC certification. Besides that, she is also the only specialist in Romania certified worldwide in measuring and evaluation.

“Raising the standards of PR measurement in Romania is a constant preoccupation of our agency, reason why GMP PR invested, during the last several years, both in tools it offers to its clients and in events to help the market to get out from the pattern of a simple indexation of articles combined with calculating the advertising value,” explained Ana-Maria Diceanu, senior partner at GMP PR.

During the 10 weeks of training with UK teachers, Ana-Maria had access to case studies, most recent measuring instruments and interacted with PR professionals from all over the world, gathering an expertise which will be offered to GMP PR’s clients.

Barry Leggetter, CEO of AMEC has congratulated Ana-Maria for the certificate, saying: „It’s a remarcable performance to finish with the biggest grade the course of our colleague, Ana-Maria being the first Romanian professionist receiving that distinction”.

GMP PR is the first PR agency that joined Romanian Transmedia Audit Bureau as a member and organized, in spring 2015, the first conference exclusively dedicated to evaluation.

Founded in 2015, GMP PR, part of GMP Group, is in Top 3 top PR agencies in Romania and, over the time, agency’s activity was recognized locally and internationally at Sabre Awards, European Excellence Awards or Romanian PR Award.

AMEC is the biggest organization dedicated to the research, measuring and evaluation in communication. AMEC has more than 140 members in 40 countries, including top PR agencies, governmental communicational departments and non-profit organizations.

Romanita Oprea