PepsiCo’s vice-president general manager for East & West Balkans Levent Yuksel has been appointed to the same position for the Greater Balkans and SEE Franchise area, a newly established division, which comprises 14 countries, including Romania. The appointment is part of PepsiCo’s efforts to further strengthening its position in the region, a press release informs.
The division brings together the bottling and snacks divisions of PepsiCo Romania with the snacks divisions in East Balkans – Bulgaria and the Republic of Moldova, West Balkans – Serbia, Bosnia, Croatia, Albania, Slovenia, Montenegro, Kosovo and the Former Yugoslavian Republic of Macedonia, adding to these the markets of Greece, Cyprus, Israel and the units of the South East Europe Franchise.
The Greater Balkans business units within PepsiCo will be coordinated from Bucharest, where Yuksel will remain. Serhan Çelebi, currently Senior Director, Balkans CFO, will become Senior Director, Greater Balkans CFO.
Levent Yuksel, a Turkey Technical University graduate, has been working with PepsiCo since 1995. Before that, he worked with Pricewaterhouse Coopers in Istanbul and Hague.