ADC*RO: These were the most creative ads/ideas in February

Newsroom 14/03/2017 | 17:24

The ADC Romania members chose the idea for „Art Of Protest” as being the most creative one in February. Signed by Mara Danila. „Art of protest” is an art gallery for protest. The illustrators and visual artists transformed the street’s messages into art that can be download for free, printed at home and brought to the next protest.

Let’s say you went out in the street. That means you felt nervous. Frustrated. Revolted. ‘Art of protest’ was the first initiative through which we’ve felt that there is a movement and is next to you and you message. It also supports you. It helps you communicate further than the street. And the most important, you make you message heard,” said Sandra Bold (Head of Copy MRM // McCann & ADC Romania member).

Jazz took second place for the project Valentine’s Day, developed for Grand Entertainment. From the 100 love entries in the campaign, three were chosen as a movie subject, in a series of trailers projected in the movie hall, right in front of the couple that recognized step by step their story. The campaign was created by Alexandru Buta // Art Director & Simona Suman, Andrei Stanciu // Copywriter.

Third place went to Leo Burnett Romania for the outdoor „Romania, anniversary edition”, on the famous Arthur Verona billboard. The message appeared with the occasion of the protests at the Romanian Government.

Also, on February, the accolades went to the works: “Vodafone20 – Ai puterea sa-ti faci viitorul” (You have the power to build your future), from McCann WorldGroup Romania, “#cinstenuhotie” from Rusu+Borțun Brand Growers for the brand Primus from Patru Maini and “Electric Castle 2017 – Second Artist Announcement”, developed by Electric Castle and Cake.

Romanita Oprea

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