The Best Employer Initiative Award was handed out in tonight’s BR Awards Gala by Dan Petre, member of the Jury and Partner at D&D Research.
Winner: Mega Image, for their recruitment campaign targeting senior citizens aged over 50
The award was collected by a member of the HR team of Mega Image: “We are permanently interested in the footprint our activities have. Thank you very much, please continue to send us feedback.”
Mega Image is one of the largest retail chains in Romania, with over 10,000 employees in 2017. The retailer targeted all segments on the labour market with their recruitment campaigns in 2017, and they had the most significant impact with seniors. The overall number of senior employees aged 50+ increased by 17.7 percent, and currently accounts for 13 percent of total number of employees at Mega Image.
Want to know who else was nominated? See the shortlist.