Catalin Emilian takes helm at RTB House Bulgaria, in addition to Romanian operations

Catalin Emilian has been appointed country director of RTB House in Bulgaria because of his success of the growth in RTB House in Romania. He will manage both countries, Romania being one of the almost 40 markets where RTB House already launched its activity.

The company has been present in the Bulgarian market for two years, using new technologies in digital advertising for stores, advertisers and producers who want the conversion growth to optimize the budget for the digital field.

RTB House focuses on the current development on the local market from Romania and now from Bulgaria through the extension of customers portofolio, consultancy services development and launching new products.

With an experience of over 10 years in online marketing, before taking over RTB House, Emilian dedicated 7 years to the activities from Romania and Moldova for Gemius, an international research agency.

Bulgaria has an important potential in the digital advertising market, according to the statistics from the platform Statista.com. The estimated value of the market for 2016 is around USD 54.5 million and a continuous increase in the following period is foreseen. By 2020 the market value is estimated to reach over USD 80 million. For 2016, USD 18.1 million could come from the display advertising.

“Being part of the RTB House team represents a beautiful challenge because we have modern technical solutions and auctions in real time expertise and customized retargetting. Now our goal is to deliver as much value added as possible. This means not only to provide the appropriate tools and ways to buy an advertising space, but also to offer advanced retargetting scenarios and complete support to our customers in ROI maximization, “ says Emilian.

RTB is a technology company that delivers conversion services to brands all over the world through complete retargetting.