Den Braven Romania posts 40 percent higher sales in the first half of 2010

Newsroom 21/07/2010 | 11:20

The local subsidiary of Dutch polyurethane foams and adhesives producer Den Braven, posted a 40 percent sales increase for the first half of 2010 against the same period last year, reaching EUR 16.3 million. The increase was mostly driven by a surge in exports of more than 115 percent while sales on the local market rose by 7 percent, amounting to EUR 7.5 million. This result was registered against a drop of approximately 20 percent of the local construction market, according to company representatives.

“The fact that local customers still buy construction materials, in the context of a market that experiences extremely hard times, is a positive signal for the industry. The results make us confident that we will reach the 10-15 percent increase targeted for 2010”, said Adrian State, GM of Den Braven Romania.

The company doubled, on average, its sales to large local construction materials and DIY stores and signed for two new projects in Oradea, Hotel Ramada and Plaza Mall.

”The spectacular increase of sales to specialized stores was generated by the lack of large-scale construction projects, which in the past determined companies to stock large quantities of materials for which they also got large discounts”, said State.

Last year the company registered a EUR 30.5 million turnover and a 50 percent market share of the local polyurethane foams market, the company’s main product.