Digitalization rate of Romanian companies goes up, according to Vodafone Ready Business Score platform

Ovidiu Posirca 30/05/2017 | 09:46

More Romanian companies are adopting digital tools, according to the updated results of the Vodafone Ready Business Score platform, which was launched last autumn.

The average digitalization rate of companies has gone up from 36 percent in October 2016 to 44 percent as of March 2017, according to a study carried out on 4,500 companies that submitted a form on the platform.

“Now we are taking the next step by launching the industry score, which will allow companies to adapt faster to the new trends and to stay competitive,” said Daniel Bobu, enterprise marketing director at Vodafone Romania.

Out of the total companies that provided answers on Vodafone’s platform, 62 percent have less than 10 employees. The average score for digitalization stood at 42 percent in the case of firms with less than 10 employees, while this figure climbed above 50 percent for companies that have more than 50 employees.

Bobu said that larger companies are better prepared from a technological perspective, but the fast adoption of digital tools means that smaller players are also catching up.

The study further showed that 60 percent of the responding companies said that their main priority is the improvement of their relation with customers, while 52 percent mentioned more efficient costs. The improvement of the communication between employees was mentioned by 42 percent of the firms.

According to the study’s results, 90 percent of the business owners use their smartphones for daily operations, while 85 percent use a PC/laptop.

The main promotion instrument in the digital sector is the company website, according to 60 percent of the respondents, followed by social media.

Looking at the industries with the biggest average digitalization scores, there are: technology/IT (54 percent), media, advertising, government and public sector (52 percent), tourism and hospitality (49 percent).

Bobu added that the retail, utilities and banking industries are some of the fields in which the digitalization scores have the potential to grow.

Looking at a regional level, considering that the Vodafone Ready Business Score, Romania is among the markets with a high digitalization rate for firms, although Bobu explained that the direct comparison between markets based on this score shows only a part of the whole digitalization system.

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