FF Group Romania has opened a premium multi-brand sports store in Baneasa Shopping City following an EUR 700,000 investment, stocks not included, the company has announced. Sport Loft is the company’s first store of this kind on the local market.

The store covers some 600 sqm and its product portfolio includes brands such as Nike, Jordan, Adidas, Asics, New Balance, Under Armor, Saucony, Mizuno and Reebook. The store boasts an innovative concept that allows shoppers to choose the right products via various digital technologies.

FF Group Romania is a sports and fashion retailer part of Folli Follie Group Greece. On the local market it also operates the Nike, Calvin Klein Jeans and Folli Follie stores as well as the collective and _kix, Sport multi-brand stores and the collectiveonline.com online store. Its brand portfolio include Nike, Converse, Folli Follie, Juicy Couture, Scotch&Soda, Franklin&Marshall, Calvin Klein Jeans, UGG Australia, Boss Orange, Armani Jeans and Pepe Jeans London.