Romanians are the biggest users of internet for shopping, exceeding the global level, as the prices comparison of different shops are a more frequent practice for 45 percent among the surveyed, showing the high attention for the best quality-price ratio of the products, and for 46 percent of Romanians the mobile became the most important shopping instrument, according to GfK study FutureBuy 2017.

The search for products and services, the additional information about them and the prices comparison are the internet shopping behaviors with the highest growth trend in the last year in Romania.

Over half of the internet users in urban area use internet more often than a year ago to find the products they want or to find information about them. According to the study, it’s important for users to easily find details about the products’ features, tutorials about their functionality, networks or easily access to reviews. This is very important for some categories, such as electric-IT products, clothes, financial products or toys.

56 percent compared with 45 percent at global level, say that they appreciate when the web sites make recommendations based on their interests, showed in the previous searches.

4 in 10 respondents used more often the search engines compared with the previous year for shopping and 31 percent used the retailers’ applications.

Over half of the Romanian consumers agree that retailers, advertisers and brands influence consumers less than ever in the buying decision.

The GfK FutureBuy offers an analysis of the Romanian buyers’ expectations and the manner in which brands can build strong relationships with them during buying process in online and offline areas.

In Romania, the study was developed in July on a sample of 1,000 respondents internet users in urban areas, with minimum age of 18 years.

The GfK FutureBuy 2017 study developed in 35 countries analyzed the manner in which the digital field changed the attitudes and behaviors on shopping, retailers and producers.