Groupama launches official operations in Romania

The cumulated result of Groupama's companies in Romania ranked the insurer third on the market with a combined market share of 10 percent, at the end of the first semester. According to Groupama Asigurari representatives, the company is targeting a 25 percent market share on the general insurance segment (except car insurance), and a 20 percent market share of life insurance in the next four years. It also intends to maintain its position (a 15 percent market share) in the car insurance sector. Currently, the insurer has 300 agencies and points of sale nationwide, across eight regions. The company also launched a single loss center in Cluj-Napoca. The new brand, Groupama Asigurari, will be promoted through a campaign that includes advertising, PR and CSR activities under the slogan “Groupama Asigurari. We insure everything that matters to you.” Company representatives said that the group was interested in making acquisitions in countries where it is already present, but that they already had a strong basis to contribute to market development in Romania. Worldwide, the company has 16 millions customers and over 38.500 employees. The group has extended its operations mainly to emerging and fast growing markets, such as Hungary, Romania, Bulgaria, Turkey and Slovakia.
Anda Dragan