Ideall.ro reports EUR 20 million turnover in 2017

Electronics and home appliances retailer Ideall.ro has reported a turnover of EUR 20 million in 2017, up by 50 percent compared to last year.

The best sales periods for the company were August and November and December. On Black Friday the company recorded sales of over EUR 3 million.

Out of the total sales recorded this year, approximately 30 percent were made on the phone. Payments by card increased by 22 percent, and mobile orders and smartphone traffic increased by over 90 percent. That is why, the company is planning to invest in the optimisation of the platform, so that it can become even more mobile friendly.

In 2018, the company is aiming at increasing its turnover by a minimum of 40 percent, as well as to introduce categories and new brands in its portfolio. In 2017 it doubled its staff, and next year the company will hire even more staff.

“We want to invest even more in staff, in particular in the customer support and sales departments. Given that 30 percent of orders were received on the phone, we will look for people that can offer trustworthy recommendations for the purchase of white goods,” Catalin Ciolpan, general manager Ideall.ro.

Ideall.ro owns a deposit of 4,000 square meters in Ilfov, double compared to last year. In Bucharest and Ilfov, deliveries are made by the company’s own staff The investment in its car fleet stood at EUR 1 million. The company aims to expand the deliveries area using its own fleet next year.

Ideall.ro was createdin 2009. In 2016 it reported an EUR 13.5 million turnover.