Liberty Center reaches 70 percent occupancy rate

Georgeta Gheorghe 16/05/2017 | 11:23

The occupancy rate in Liberty Center Shopping Mall reached a level higher than 70 percent in the last 6 months, after attracting new tenants for 18 percent of the shopping centre’s area. By the end of the year we estimate that the shopping center will reach an occupancy rate higher than 80 percent. From last November, Liberty Center is managed by JLL Romania.

The new openings, but also the relocation and reshaping of the tenant mix led to a 13 percent footfall increase in Q1, in comparison to the same period of the last year.

Strategically, we have focused both on attracting new tenants and on the relocation of some already existing brands, with the main focus in offering to the consumers a pleasant and accessible experience. We see an opening from some of the retailers regarding Liberty Center. The mall will remain a proximity shopping center, with a focus on the leisure area and targeting new tenants which would quickly adapt to this concept. The main focus of the JLL team which is running this project – Corina Stamate, the shopping center manager and Doinita Ilie – the leasing manager retail is to develop a unique, strategic mix, adapted to the consumers. The leasing contracts signed until now demonstrates the success of this action,” said Mariana Stamate, Head of Property Management Department JLL Romania.

The shopping center, with a total area of 25.700 sqm, has more than 60 tenants from fashion, food and entertainment areas. Some of the main anchor tenants are Carrefour Market, Altex, Adidas, Deichmann, CCC, Sephora, Steilmann, KFC, McDonalds and Spring Time.

Last year, immediately after JLL started to manage Liberty Center, a multiplex operated by Happy Cinema, a Romanian company, opened. From the opening until now, more than 70.000 tickets were sold. A major impact has been brought by the development of an alternative content dedicated to both adults and children. The events organised in the shopping centre are another way of attracting a large number of visitors. So, for the first time in Bucharest, on 18th of May, at the Happy Cinema Cafe will take place Andrei Ciobanu’s second book release, and on 20th of May is organised a Timpuri Noi concert.

JLL also manages some real estate properties of almost 200.000 sqm, such as Swan Office & Technology Park, Colosseum Retail Park in Chitila neighborhood and also 9 industrial properties. 

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