Marni at H&M collection set to hit Romanian stores on March 8

H&M outlets from Baneasa Shopping City, AFI Palace Cotroceni and Maritimo Shopping Center Constanta have officially been selected among about 260 stores worldwide to launch on March 8, 2012 the newest capsule collection produced by H&M in collaboration with the Italian brand Marni.

Eclectic, quirky and timeless, the Marni collection at H&M is a modular wardrobe for women and men, complete with accessories. It is composed of elegant items selected by Marni’s creative director and founder, Consuelo Castiglioni, from her extensive repertoire, to create a playful range of style possibilities. The collection is compact, the mood individual. Everything goes with everything

Skirts ( priced at RON 229), cardigans (RON 279), dresses( RON 229), sun glasses (RON 89.90), scarves (RON 89.90) for women and jackets (RON 399), short pants (RON 159), shirts (RON 199) for men, all the items can be assembled and reassembled in a variety of outfits according to personal instinct and will.

Sofia Coppola directed the collections’ ads to bring to life the mood and atmosphere of the new line in a film set in a luxuriant venue in Marrakech, Morocco.

The collection hits local stores March 8.

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The advertising for the Marni at H&M collection here http://pressdesignspring2012.hm.com/?page_id=945

Dana Niculescu