Miababy.ro, catering to children aged 0-3, launches after EUR 500,000 investment

Georgeta Gheorghe 08/08/2017 | 13:17

Online platform Miababy.ro, dedicated to children aged 0-3 and future moms Miababy.ro, launched today after an EUR 500,000 investment.  

According to a study by MillwardBrown Romania, commissioned by miababy.ro, the market of products for children aged 0-3 is valued at EUR 400-450 per year, with a great potential for growth, especially on the online segment, which represents 10 percent of the market. Miababy.ro reach break even point in three years.

According to company reprezentatives, the online platform offers customised experiences to each customer, taking into account the development stage of children.

The investment aimed the development of the online platform, of IT systems, the development of the customisation concept and online implementation, its own warehouse, ERP systems and retailer stocks.

The idea to build the startup came about after its creators spotted the problems parents encounter online, company representatives said. Most online shops do not have stocks, and do not have a curator that can check the quality and origin of products. The portfolio of the new platform includes European brands with tradition, certified according to EU standards, made of organic and natural materials.

“The biggest challenge was to convince international brands with tradition to collaborate with an online startup from Romania. We needed to prove to them that we have a solid business plan,” Mia Karimzadeh, general director of Miababy.ro said.

The online platform has a customer service department.

The market for products dedicated to children aged 0-3 is expected to grow this year by 30 percent, exceeding half a billion euros.

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