Publicis One announced today its local leadership in Romania, nominated by Misa Lukic, chief executive officer, CEE. Publicis One is the global communications enterprise that unites all of Publicis Groupe agency brands’ capabilities and expertise under one roof.  With around 8,000 employees, the Publicis One operation is spread across Latin America, Europe, Middle East, Africa and Asia.

 

In Romania, Brands under the Publicis One umbrella include Leo Burnett, Publicis, Saatchi & Saatchi, Starcom, Optimedia, MSLGROUP The Practice, Publicis Consultants, iLeo, Nurun, The Geeks, Publicis Dialog and Publicis Events.

As of January 2017, Zenith Romania, one of the leading communications media agency in market for the last 16 years, will further contribute with its culture and team of talents to the success and progress of Publicis One family. All agency brands will continue to exist and operate within the Publicis One set up.

“We are looking forward to the new possibilities we can create with Publicis One in Romania. Over the years, we have developed a strong suite of capabilities via all our agency brands that address our clients’ communications needs. It is not anymore only about communications and creativity, but being able to contribute to business transformation of our clients. The Publicis One set up will take us a step further, allowing us to integrate our expertise, and offer our clients more holistic plans that address their need for transformation and differentiation today,” said Lukic.

At a local management level in Romania, Publicis One will be led by Teddy C. Dumitrescu, who has been appointed as chief executive officer, Stefan Iordache, who has been named chief operating officer, and Mihaela Botea as chief financial officer.

“We have to eliminate the complexity from our Industry. Clients look for fewer contacts with deeper knowledge of different disciplines. How can we answer that need, and how do they work with them in the most productive way? These are today’s Clients’ challenges, in particular given the time and efforts invested even before their problem is appropriately identified. Publicis One Romania will offer a simple and powerful solution to that: Specialization and Integration,” said Dumitrescu.

“We have established a modular structure with the right capabilities and talents offering the Strategy, Creativity, Data and Technology mix transformed into Business Solutions. Operating as separate Agency Brands with their individual culture and assets but sharing tools and resources and collaboration platforms which deliver one strong Solution. This is Publicis One Romania” added Iordache.

All of the above newly-appointed leaders of Publicis One are already in their new roles.

In addition to this decision, Maria Tudor, CEO Zenith Romania, has been appointed chief media officer for all Publicis One media operations – Zenith, Starcom, Mediavest, Optimedia/Blue 449, in all CEE markets. She will take over her new position starting March 2017 and focus on delivering maximum value from media assets as well as establishing centers of excellence across the region.

Romanita Oprea