Publicis Romania signs the winter campaign for Orange Romania based on a concept which reiterates the atmosphere of the magical winter holidays season.

“We are proud to continue the tradition of Orange’s Christmas ads with two more stories that happily complete the universal spirit of holidays. The story of the child believing in the magic related to Santa’s arrival and the way the six years old actor manages to relay this ties our brand to the emotions we all lived in our childhood,” said Silviu Nedelschi, group creative director, Publicis Romania.

The campaign is declined on TV with 2 TVCs and will run also on other channels and in-store, but also via the app Elf Run, created by Nurun and which offers to Orange’s clients an innovative VR experience.

Credits go to:

Publicis Romania/Publicis One & Nurun: Daniel Raicea – Head of Orange Department, Alina Vija – Account Manager, Oana Radu – Senior Account Manager, Silviu Nedelschi – Group Creative Director, Andreea Popa – Copywriter, Silviu Antohe – Art Director, Camelia Efrimov – AV Production Director, Calin Buzea – Managing Director Nurun, Oana Popescu – Account Executive, Veronica Oancea – Account Manager, Mihai Pocorschi – Designer Web

Orange Romania:

Mirela Bosoi – Head of Brand and Communication

Monica Popescu – Head of Consumer Communication

Crina Tenovici – Head of Data and B2B Communication

Director: Ohav Flantz

Production house: Abis/Mitra Film