Romania's mobile advertising market has a new player: Selectivv Mobile House

Selectivv Mobile House, a company specialized in planning and implementing advertising campaigns on mobile platforms, as well as in the research that regards the smartphones’ and tablets’ users has launched in Romania. Monthly, the company rolls hundreds of advertising campaigns on mobile devices in Poland, Ukraine and Russia, and now on the local market.

Selectivv has its own Demand-Side Platform (DSP) platform thanks to which it can implement complex campaigns, with a very clearly defined target, in any moment of the day and anywhere in the world. The technology is used in order to show ads on more than 200,000 apps and 14 million websites.

Until the present, all the data collected by Selectivv allowed the definition of over 46 categories of consumers. Some examples would be: businesspeople, migrants, shopping lovers or people that are getting ready for the birth of a child. The installed mobile apps by each users are extremely useful for the uploading in one or several identified categories.

The studies have shown that Romanians are the most interested ones in the CEE about the mobile platforms. Most of Romanians are online all day long and surfing the internet is done mostly on the mobile phones. Therefore, Romanians are very open when it comes to the last generation technologies.

„We are in full developing of the advertising on mobile devices and people need information that will help them. For example, if someone follows the airlines’ offers for exotic destinations we can draw the line that person is passionate by travelling and unique experiences. Moreover, an user that buys tickets to Paris and visits famous stores is evidently passionate by travelling and shopping. This person could be, therefore, interested in traveling insurance and relaxation programs, even they have a steeper price,” explained Dominik Karbowski, CEO Selectivv Mobile House.