Samsonite Romania’s turnover went up by 7 percent in 2016 compared with 2015, reaching EUR 6.88 million and aims to reach 100 stores in five years, as well as a turnover of over EUR 18 million.
Also in 2015 the company registered a growth by 15 percent compared with 2014.
Samsonite Romania has already 25 stores at country level and has been present on the local market for over 18 years.
„We are expanding our stores network and we want to put an emphasis on the online store but that doesn’t mean that we won’t keep the strategy of the lowest price at global level that we are known for on the local market, ” said Elena Bucur, sales and IT manager at SC General Business System SRL, sole distributor and importer of Samsonite in Romania.
To keep its growth rate, Samsonite Romania aims to open 10 more stores until the end of the year.
The first suit cases Samsonite were created in 1910. Samsonite has reached since then 75 percent of the global profile market and 80 percent of the local branded market.