Adrenallina Sports PR & more, the first agency in Romania dedicated to sports communication, organizes Tuesday, May 30, the 2nd edition of the Conference Sports Marketing in Romania. At the event, the agency launches for the first time on the market the research TOP sport supporting companies in Romania. The conference begins at 9.30 am at Marshal Garden Hotel (50B Calea Dorobanti, Bucharest).
The research was conducted between November 2016 and April 2017 and answers questions such as:
Which are the companies in Romania that run sports and wellness programs for their employees and for the community?
Which companies invest in sports and how do they choose to do it?
Which companies communicate through sport values and what strategies do they use?
Which are the most complex and creative projects in this area?
Which companies are recognizable through internal communication programs? Or through CSR actions related to sports?
The research that led to TOP sport supporting companies in Romania included a quantitative research (80% of the research) and a qualitative one (20%).
Information about public sector projects was analyzed – social media accounts, press releases, website, CSR reports. The information has also been validated by companies which filled in the projects that have not been communicated.
Representatives of leading companies, marketing managers, CSR and internal communications or country managers will share to the audience the strategy of communication and implementation of the sports-related projects.
You can find out which are the first companies in Romania that pay attention to chapters such as education and talent support in sports or internal communication through sport.
During the event, there will be a panel discussing the importance of specialized communication for sports institutions, sports clubs or professional athletes.
The page of the event is here: http://adrenallinamedia.ro/sports-marketing-romania-editia-ii/
“It’s a good sign that marketing and CSR managers begin to emphasize in the company’s strategic plans the sport, physical activity and well-being components. The implications are more than beneficial, both internally, for employees and for the organizational culture, as well as for the external environment – communities, society. We have now completed, for the first time, thanks to this research, the first overall picture of the corporate market in this respect” says Raluca Mihaila, Events Manager, Adrenallina Sports PR & more.
The speakers are:
Ionela Paunica, senior coordinator internal communication, Corporate Events & Corporate Responsibility Department, Telekom Romania
Cornelia Plesoianu, head of BTL Department, BCR
Ana-Maria Hera, marketing director, brand management and client communication, Allianz-Tiriac Asigurari
Martin Zmelik, CEO CEZ Romania
Alina Coman, Special Olympics Romania,
Gabriel Solomon, co-founder Galantom.ro
Ana Maria Popescu (Branza)
Alina Dumitru
Gabriel Oroviceanu – Emeritus coach in ushu and kempo and president Fight Club Oroviceanu
Vlad Enachescu – General Manager Dolce Sport, journalist.
Entries at the Conference are open until Friday, May 26th, and can be made here:
http://adrenallinamedia.ro/inscriere/