US company Chem-Trend buys Romanian Rubio Trading&Consulting to create local branch

US company Chem-Trend purchased Arad-based Rubio Trading&Consulting for an undisclosed sum as part of its expansion strategy to Central and Eastern Europe. Following the move, the company will create a Romanian subsidiary, Chem-Trend Romania.

Chem-Trend is a manufacturer of premier mold release agents, mold cleaners, purging compounds and lubricants. Rubio Trading&Consulting has been a Chem-Trend distributor to Romania for the past 11 years.

Former Rubio shareholder Ciprian Cristea joined the new subsidiary. “I am very happy to be involved in the start of Chem-Trend Romania. Our sales network, which benefits now from Chem Trend’s technical and operational resources at a global level, will support the supply of good quality services to clients on the long term,” the Romanian entrepreneur said.

Romania continues to attract a high level of foreign investment, and the creation of Chem-Trend Romania allows us to offer more services to local, regional and global clients present on this strategic market that is experiencing a fast growth,” Devanir Moraes, Chem-Trend President and General Manager said.