Young Romanians like to shop on international online stores like Amazon, eBay or AliExpress, study finds

Anca Alexe 23/03/2018 | 14:18

According to a study by iSense Solutions, over half (59 percent) of young Romanians under 35 years old in urban areas have bought products online, in the last year, from a foreign online store such as Amazon, AliExpress, eBay or Alibaba.

The most popular online store from abroad was Amazon – 88 percent of Romanians in urban areas have heard of this retailer and 84 percent would like it to enter the local market.

eBay is next in the popularity ranking, with 84 percent of Romanians in urban areas having heard of it, and it is followed by Alibaba (53 percent), AliExpress (51 percent), ASOS and Target (44 percent).

However, the sales ranking is completely different: in the last 12 months, most Romanians in urban areas have bought online through AliExpress (21 percent), while only 15 percent did so on eBay, 14 percent on Amazon, and 5 percent on Alibaba.

Andrei Canda, managing partner at iSense Solutions, says: “Romanians, who have a high appetite for shopping, are attracted by the low prices and the extremely varied offers of foreign online retailers, as well as the notoriety of brands like Amazon or eBay, and all these factors make Romania an interesting market with a lot of potential for these giants.”

There are no differences in age categories for Amazon and eBay, but there are significantly more people under 35 who have heard of AliExpress (81 percent v. 37 percent of people over 35), AliBaba (62 v. 49 percent), BestBuy (39 v. 18 percent), ASOS (25 v. 9 percent), and Etsy (21 v. 4 percent).

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