Profero agency snaps awards for VR project and heartbeats app in mobile competition

Profero was awarded for the My Heartbeats app created for Orange and the Spiderkids Virtual Reality project, which was created for the “Grigore Antipa” Museum.

In total, the agency got three awards at Mobile Awards 2016.

The Best Branded Apps category was won by Orange My Heartbeats, the first app through which one can send the love for the dear ones.

The app had been download 580.000 times, becoming number one in Top Free Apps for 3 weeks, in Google Play and App Store, surpassing Facebook and WhatsApp.

Moreover, Spiderkids VR gained the number one place in the category Special Projects, such as a special award given by Google Romania, for advanced technologies used in communication.

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Profero created a virtual reality game in order to promote the “Dangerous Textiles” exposition, at the „Grigore Antipa” National Museum of Natural Art.

During the two days of the project, more than 200 children interacted with the virtual reality app and more than 43.000 people visited the exhibition.

The Profero team that has developed the Spiderkids VR project was formed by: Vasile Alboiu (Chief Creative Officer), Alin Marghidanu (Group Creative Director), Anca Mașek (Art Director), Vlad Emandi (Flash designer), Veronica Ciacoveanu (Account Director) and Alexandra Circiu (Senior Account Executive).

The Orange My Heartbeats app was created by the Profero formed of: Vasile Alboiu (Chief Creative Officer), Alin Marghidanu (Group Creative Director), Miruna Dumitrescu (Copywriter), Ana-Maria Ghiurca (Client Service Director), Valentin Nenu (Account Director) and Oana Mailat (Account Manager).

For the two apps, Senior Programming was responsible for the programming component.